
If you aren't familiar with the
Luftgekühlt name -- and if you don't know how to pronounce it -- don't worry, you aren't alone. Luftgekühlt is German for
air cooled and pronounced like
luft-guh-kewlt, but for two-time LeMans class winner Patrick Long and SoCal creative director Howie Idelson, it means passion. These guys have a strong connection with all things that are air cooled and branded with the
Free People's State of Württemberg coat of arms, and they are putting on an event in Vernon, CA this Sunday (April 10th) at 9AM (free street parking, $10 per person entry).