Nowadays we call them dual sports - Swiss army knife bikes that can do both on road and off road. Back in the 70's we called them enduros after the enduro events like the International Six Day Trial, where competing bikes had to be street-able as well as able to handle the rough stuff. When the nuts at Hodaka finally built an enduro, of course it had to have a wacky name, and it did: Road Toad. Find this 1976 Hodaka Road Toad for sale on Fox Island, WA for $3,900 via craigslist.
Dirt Squirt, Super Rat, Wombat, Road Toad. All bike names from the nuts in Athena, Oregon that designed Hodaka motorcycles. I doubt that any of the names were developed by an MBA and focus grouped. You may not remember YZF250W, but you do remember Combat Wombat. Find this 1973 Hodaka Combat Wombat for sale in Fairbanks, AK for $5,000 via craigslist.
We like to think that we live in extraordinary times. We tell ourselves what is happening now has never in the face of human history happened before. For example, designing in the US and outsourcing the manufacturing to Asia. Reading today's news might lead you to thinking Buick's Chinese SUV is the first example of this, but back in the 60's PABATCO in Oregon designed a dirt bike and outsourced the manufacturing to Hodaka of Japan. Find this 1967 or 1968 Hodaka Ace 90 for sale in Post Falls, ID for $650 via craigslist.